A highly successful global rebranding programme led with our sister company PHD Marketing

The Brief

Initially, Design by PH was tasked with delivering a new contemporary logo, which led to the development of corporate branding guidelines and a rollout on a global basis. From signage to brochures, from exhibitions to video, the Design by PH team worked hand in hand with the Singapore-based marketing team to deliver a highly successful rebrand in an extraordinarily short lead time of just 3 months.


Content marketing

Our Activity

With a complex portfolio of tobacco filter technologies, tear tapes for the packaging industry and scientific services, Design by PH created an ‘F’ logo to represent the filter design with each of the colours having their own meaning. Blue has become the signature colour for the filter business, red for tapes and then green was used to represent the company’s focus on ESG. Design by PH continues to support the business as it grows around the world with a range of print, video, and digital solutions.

What our clients say:

The Design by PH team has been highly responsive, always meeting our deadlines and ensuring complete quality of service whatever has been asked of them. We are delighted with the results of their work and wouldn’t hesitate to recommend them.
J.Sea Marketing Director


Filtrona has rebranded 11 manufacturing facilities, three Innovation Centres, one accredited laboratory, and a Centre of Excellence focused on sustainability using the Design by PH branding collateral. With a rich legacy of innovation, the new contemporary brand stands out in the tobacco and packaging industries, and the company continues to evolve the brand for a variety of its marketing needs. We look forward to continuing our relationship together.