FIAUK

A print industry trade association requiring a professional but contemporary new image to align with its name change

The Brief

The European Flexographic Industry Association (EFIA) rebranded to Flexographic Industry Association UK (FIAUK) post-Brexit and to support its membership of the European Flexographic Technical Association (FTA Europe). To support this repositioning, it required a new, contemporary look and feel across its website, Academy training and education tool, events and all member communications.

Discipline(s):

Branding
Content marketing
Digital
PR
Strategy

Our Activity

The Design by PH team developed several new logo options bringing the CMYK of flexographic printing to life, providing a new contemporary font and graphics. Once agreed with the Board, a new fully responsive website was developed enabling the FIAUK board to flexibly add information, along with a members’ portal where a range of documents could be made available on a self-service basis. Over several years, Design by PH has provided the association with a range of graphic design solutions including events collateral (menus, invites, wine tags, certificates, bookmarks and cheques), PowerPoints, eblast templates, brochures and flyers.

What our clients say:

Design by PH has always offered creative solutions, especially for our annual awards dinner aligning to our themes for the evenings. A pleasure to work with.
Debbie Waldron-Hoines Managing Director

Results

The FIA UK has been complimented on the quality of its marketing efforts and the association has gone from strength to strength in recent years in terms of membership numbers and reputation. Long may this continue!

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