Cook Ready Logo
The Brief
We were asked by Parkside to create a fresh, iconic logo to launch their new 'Cook Ready' range, establishing themselves as one of Europe's leading food packaging solutions providers to the food and drink industries.
Parkside wanted the logo to be simplistic and contemporary with the option of being able to print at small sizes if required.
The Challenge
We chose a minimalist colour pallette from the existing Parkside branding to ensure it was easy to produce in full colour, flexographic and 2 colour litho printing.
Several concepts were presented, with the chosen logomark representing the heating element coils found in both microwaves and conventional ovens, whilst utilising the well-established imagery of a chefs hat.
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