AVGOL Website & Branding

The Brief

Serving the global baby diaper, adult incontinence and feminine hygiene markets, Avgol leads the way with the most comprehensive range of ultra lightweight non-woven fabrics in the industry.

As part of their brand refresh, to establish Avgol as a trusted global hygiene partner, Design by PH was tasked with optimising their logo for an increased number of online channels. This would create a new user journey that was easier to follow across multiple languages both on and offline, and create an overall improvement of their brand clarity and marketing message.

Our Solution

Working with their international management teams in Tel Aviv, our initial focus was to create new printed materials to illustrate and promote the Avgol product range.

Brochures, corporate folders, product design illustrations, sample sheets and new iconography were created to help illustrate the advantages of Avgol products to their three key markets of Baby Care, Adult Care and Feminine Care.

Impressed with our breadth of capability, we were asked to design new branding guidelines, a large exhibition stand and a new website that had a better user experience, could be translated into multiple languages easily and be responsive for today's growing number of devices.

As the brand evolves we are designing a growing list of marketing materials, adverts and sales literature and look forward to continuing our work with the Avgol team.