As with any branding programme, being clear on objectives is key. Avgol was seeking to maintain its current logo device but integrate it effectively into graphic design solutions across the business. Working with the VP of Marketing, our team developed a comprehensive set of brand guidelines supporting the business to roll the new design standard out across Asia, Russia, Europe and the Americas efficiently and effectively. The programme then developed into new marketing materials, an upgraded website, exhibition design and management as well as videos and animations to support HR initiatives.